About
Background
She is a Recognized brand builder, Transformational leader and Creative problem solver. She currently leads the marketing and communications team for Qatar’s highest-profile sporting events.
An adventurer at heart, Asma was among the first group of Qatari women to climb Mount Kilimanjaro in October 2014 in a charitable endeavor to raise USD 550,000 for Gaza.
She is also the first Qatari to ski to the last degree of the North Pole as part of an expedition to foster greater dialogue and understanding between women from Western and Arabian cultures.
Asma is dedicated to championing women’s empowerment, and both her professional and mountaineering achievements have inspired women across the globe.
