About
Background
She is a Recognized brand builder, Transformational leader and Creative problem solver. She currently leads the marketing and communications team for Qatar’s highest-profile sporting events.
An adventurer at heart, Asma was among the first group of Qatari women to climb Mount Kilimanjaro in October 2014 in a charitable endeavor to raise USD 550,000 for Gaza.
She is also the first Qatari to ski to the last degree of the North Pole as part of an expedition to foster greater dialogue and understanding between women from Western and Arabian cultures.
Asma is dedicated to championing women’s empowerment, and both her professional and mountaineering achievements have inspired women across the globe.
What is beyond boundaries ?
Beyond boundaries is Asma’s journey to go where few have gone before in the harshest of environments. It is about willpower, determination, physical strength and mental fortitude. And it is so much more than an adventure, it is a shared journey where others are inspired to unlock their own potential, reach new heights and, ultimately, go beyond boundaries.
As a champion of women’s empowerment, Asma hopes that by breaking down barriers and pushing beyond boundaries, she can inspire women nationally, internationally and within the mountaineering community to dream bigger. Asma also aims to shed light on the importance of being a responsible global citizen, building bridges between communities and leaving a positive impact on our planet.
Achievements to Date
A Personal Message
The more I climb the more I am humbled by the overwhelming beauty of nature. It makes me realize how little control I have over anything and instills in me even more determination to benefit what is around me.
Sometimes our problems and challenges seem too big and difficult, but that is all subjective and we can conquer what we fear as we are the ones who set the limits.
We can challenge beyond expectation, pushing boundaries of what is possible and achieving more than we think we can or what others think we can. If we truly believe in our capabilities and yearn for that goal, then we can make it happen. We set our boundaries and we are the only ones who can push through them.
This expedition will inspire a whole new generation through willpower, determination and strength. Exposing myself to difficult situations and challenging my boundaries sets a new standard of learning through adventure. Building bridges, crossing borders, and reaching new heights.
Climbing for a cause
Asma has recently partnered with UNHCR, the UN Refugee Agency, to raise awareness about the plight of those forced to flee their homes due to conflict and persecution.
Her expeditions are not only about setting records and inspiring others, they serve to advocate for the rights of the most vulnerable refugees and internally displaced people around the world.
